Welcome to our first blog post for the year. I hope that you will find each post useful in your quest of being a successful entrepreneur. The world is full of exciting opportunities today, with an entrepreneurship landscape that is continually changing and shaping our world and with entrepreneurs that confront new challenges and continually seek knowledge that continues to develop at an increasing pace.
We are all familiar with the definition of what an entrepreneur is, so I won’t bore you by making you read and recite a definition we are all quite familiar with. I’ll jump straight into why you’re here and as to why you’re reading this blog post. You want to know how you can channel your energy in the right direction as an entrepreneur. You want to have that one secret formula to success that will see you spearheading campaigns and appearing on the Forbes list of being one of the most successful entrepreneurs that South Africa has seen. Well, stick around, and let us give you some pointers and useful advice that you can use while you’re out in the world making a name for yourself and creating jobs.
One key characteristic of an entrepreneur is by having the ability to be someone who can visualize, conceptualize and actualize. You need to be able to visualize something and, once that “something” is visualized, conceptualize it and lastly, you need to see exactly how you’re going to make it happen.
Study and know the product or service you’re looking to venture into because that great product/service of yours is going to connect you to the right customer. Also, don’t forget that inevitably, there will be some failure along the way. One thing you need to remember is that failure is a part of life and of any business, but the key is that you must learn from failure: use failure as a stepping-stone. Do not forget what mistakes you have made, but do not allow yourself to dwell too much on them. Take from your failure: take the lesson(s) learned and do not let it take anything from you: not your energy, not your time, and not your space. Always remember your “why” statement as to why you wanted to become an entrepreneur, your “why” statement should always be there to pick you back up when the going gets tough.
Finally, maintain good relationships as you go along on your journey of being an entrepreneur. It is important that you support the people who have and are still supporting you because without them you wouldn’t have anyone purchasing your products or making use of your services. The road to entrepreneurship is not an easy one but it’s worth every single milestone you go through as you build rapport in your respective communities. I truly hope that all future posts on this platform will help you as you go along to reaching your full potential as an entrepreneur.
|A few years back I left my job without a plan, not always the wisest thing to do but I had my reasons. Without a paycheck coming the end of the month I had to make a plan to earn some income, because like everyone else I had bills to pay.
I sat and thought what I could do. A few key points guided me into a direction, these were:
1. What skills do I have?
2. What equipment/material do I have?
3. What will sell withing my target market (had to look at who my target market is)?
4. Did I have any start up funds?
Now these questions can differ from person to person, but my answers to these questions were:
1. I can make pastries, decided on Donuts.
a. Added to these skills were Designing and social media from my smartphone.
2. I have a pot, kitchen, and basic equipment.
3. My target market is schools, churches, and all kinds of parties.
4. I had about R1000.
With these small and basic skills, I could start a business. All I had to do is START! I started by selling at a market, then I started a Facebook page to advertise, then I handed out flyers. After about three months of marketing and working hard I sold +-2000 donuts per month. With a profit margin of +-R7 a donut, this business soon started paying my bills.
The entire point of this story is that you realize you can’t sit and wait for our government or anyone else to shape your future, you need to stand up and shape your own future. With the opportunity that Sonke offers learners every learner can use the products and sell them at a profit, the learners can become creative to utilize the products withing their small businesses. There is thousands of opportunities out there, if you open your eyes, ask a few questions, and start then you will soon find yourself in a much better position that what you are currently at.
So you want to be an entrepreneur. Getting started is the hardest thing to do, but once you have your business idea, have done your homework into your category, competitors, commercials and most importantly your targetted consumers…..as a well-known brand says – all you have to do is……. Just Do It! …..and then, as you’ll learn at Sonke, you need to Keep Doing It!
So in this spirit, we thought we’d share with you some examples of successful local entrepreneurs, and how they started out.
Meet our first profiled Inspiration: Moyahabo Anna Seemola, in her interview in #MyPheli Magazine on page 18-22.