|A few years back I left my job without a plan, not always the wisest thing to do but I had my reasons. Without a paycheck coming the end of the month I had to make a plan to earn some income, because like everyone else I had bills to pay.
I sat and thought what I could do. A few key points guided me into a direction, these were:
1. What skills do I have?
2. What equipment/material do I have?
3. What will sell withing my target market (had to look at who my target market is)?
4. Did I have any start up funds?
Now these questions can differ from person to person, but my answers to these questions were:
1. I can make pastries, decided on Donuts.
a. Added to these skills were Designing and social media from my smartphone.
2. I have a pot, kitchen, and basic equipment.
3. My target market is schools, churches, and all kinds of parties.
4. I had about R1000.
With these small and basic skills, I could start a business. All I had to do is START! I started by selling at a market, then I started a Facebook page to advertise, then I handed out flyers. After about three months of marketing and working hard I sold +-2000 donuts per month. With a profit margin of +-R7 a donut, this business soon started paying my bills.
The entire point of this story is that you realize you can’t sit and wait for our government or anyone else to shape your future, you need to stand up and shape your own future. With the opportunity that Sonke offers learners every learner can use the products and sell them at a profit, the learners can become creative to utilize the products withing their small businesses. There is thousands of opportunities out there, if you open your eyes, ask a few questions, and start then you will soon find yourself in a much better position that what you are currently at.
So you want to be an entrepreneur. Getting started is the hardest thing to do, but once you have your business idea, have done your homework into your category, competitors, commercials and most importantly your targetted consumers…..as a well-known brand says – all you have to do is……. Just Do It! …..and then, as you’ll learn at Sonke, you need to Keep Doing It!
So in this spirit, we thought we’d share with you some examples of successful local entrepreneurs, and how they started out.
Meet our first profiled Inspiration: Moyahabo Anna Seemola, in her interview in #MyPheli Magazine on page 18-22.