Welcome to our first blog post for the year. I hope that you will find each post useful in your quest of being a successful entrepreneur. The world is full of exciting opportunities today, with an entrepreneurship landscape that is continually changing and shaping our world and with entrepreneurs that confront new challenges and continually seek knowledge that continues to develop at an increasing pace.

We are all familiar with the definition of what an entrepreneur is, so I won’t bore you by making you read and recite a definition we are all quite familiar with. I’ll jump straight into why you’re here and as to why you’re reading this blog post. You want to know how you can channel your energy in the right direction as an entrepreneur. You want to have that one secret formula to success that will see you spearheading campaigns and appearing on the Forbes list of being one of the most successful entrepreneurs that South Africa has seen. Well, stick around, and let us give you some pointers and useful advice that you can use while you’re out in the world making a name for yourself and creating jobs.

One key characteristic of an entrepreneur is by having the ability to be someone who can visualize, conceptualize and actualize.  You need to be able to visualize something and, once that “something” is visualized, conceptualize it and lastly, you need to see exactly how you’re going to make it happen.

Study and know the product or service you’re looking to venture into because that great product/service of yours is going to connect you to the right customer. Also, don’t forget that inevitably, there will be some failure along the way. One thing you need to remember is that failure is a part of life and of any business, but the key is that you must learn from failure: use failure as a stepping-stone. Do not forget what mistakes you have made, but do not allow yourself to dwell too much on them.  Take from your failure: take the lesson(s) learned and do not let it take anything from you: not your energy, not your time, and not your space. Always remember your “why” statement as to why you wanted to become an entrepreneur, your “why” statement should always be there to pick you back up when the going gets tough.

Finally, maintain good relationships as you go along on your journey of being an entrepreneur. It is important that you support the people who have and are still supporting you because without them you wouldn’t have anyone purchasing your products or making use of your services. The road to entrepreneurship is not an easy one but it’s worth every single milestone you go through as you build rapport in your respective communities. I truly hope that all future posts on this platform will help you as you go along to reaching your full potential as an entrepreneur.